{"id":1,"date":"2026-04-06T05:29:13","date_gmt":"2026-04-06T03:29:13","guid":{"rendered":"https:\/\/gretabrandoffice.com\/?p=1"},"modified":"2026-05-19T18:08:09","modified_gmt":"2026-05-19T16:08:09","slug":"balate-media","status":"publish","type":"post","link":"https:\/\/gretabrandoffice.com\/es\/balate-media\/","title":{"rendered":"Balate Media"},"content":{"rendered":"<div class=\"entrada__bloque-media entrada__bloque-media--1col entrada__video-slot\" style=\"aspect-ratio: 16\/9\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090453651?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-texto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-titulo\">Brief and Foundation<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-cuerpo\">Pola had been running productions for years, but without a brand to match. He needed more than a logo, he needed a system that would let him show up as a production company, not just a freelancer. The goal: structure that could grow with him, and an identity that reflected the work he was already doing.<br><br>He knew the name: Balate. A rustic stone wall built to level sloped terrain, the perfect metaphor for a team that handles the complexity of production so content can flow without friction. From that name came a clear creative brief: precision, efficiency, and results that land.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full entrada__bloque-media entrada__bloque-media--1col\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1.jpg\" alt=\"\" class=\"wp-image-253\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1.jpg 2560w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-300x169.jpg 300w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-1024x576.jpg 1024w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-768x432.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-1536x864.jpg 1536w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-2048x1152.jpg 2048w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING-scaled-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-media entrada__bloque-media--der-doble is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entrada__video-slot\" style=\"aspect-ratio: 4\/5\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090179398?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column entrada__bloque-media--col-doble is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"788\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2.jpg 1300w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2-300x182.jpg 300w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2-1024x621.jpg 1024w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2-768x466.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"788\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1.jpg\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1.jpg 1300w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1-300x182.jpg 300w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1-1024x621.jpg 1024w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1-768x466.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_TSHIRT_BACK_H1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-texto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-titulo\">The Positioning<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-cuerpo\">We mapped his strengths against the market. While most production companies lean into chaos and creative spontaneity, Pola invests in technical rigor, planning, timing, resources, to guarantee the outcome before the shoot begins. That discipline became the differentiator. Balate stands for control and technical excellence, with soul. Not different for the sake of it. Just always on target.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-media entrada__bloque-media--2col is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V.jpg\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V.jpg 1080w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V-240x300.jpg 240w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V-819x1024.jpg 819w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V-768x960.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_MAKING_V-10x12.jpg 10w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entrada__video-slot\" style=\"aspect-ratio: 4\/5\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090095382?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-texto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-titulo\">The identity<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-cuerpo\">The visual world draws from precision sports, archery, relay races, disciplines where every prior decision converges into one decisive moment. A logo that merges a media balloon with a track and target form. A monochrome, monospaced system built for clarity and impact. Everything signals control without coldness, structure without rigidity.<br><br>The website and social platforms follow the same principle: let the work lead. Projects are presented with just the essentials, depth available on demand. Social motion graphics draw attention without competing with the footage. A Journal section of travel shots, experiments, and between-shoot moments grounds the visual world and keeps the eye sharp.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"entrada__bloque-media entrada__bloque-media--1col entrada__video-slot\" style=\"aspect-ratio: 16\/9\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090176779?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-media entrada__bloque-media--2col is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entrada__video-slot\" style=\"aspect-ratio: 4\/5\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090455813?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA-819x1024.jpg\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA-819x1024.jpg 819w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA-240x300.jpg 240w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA-768x960.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA-10x12.jpg 10w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_FLORISTA.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"entrada__bloque-media entrada__bloque-media--1col entrada__video-slot\" style=\"aspect-ratio: 16\/9\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090460596?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-media entrada__bloque-media--2col is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE.jpg\" alt=\"\" class=\"wp-image-267\" srcset=\"https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE.jpg 1080w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE-240x300.jpg 240w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE-819x1024.jpg 819w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE-768x960.jpg 768w, https:\/\/gretabrandoffice.com\/wp-content\/uploads\/2026\/04\/BALATE_PHONE-10x12.jpg 10w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entrada__video-slot\" style=\"aspect-ratio: 4\/5\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090069823?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"entrada__bloque-media entrada__bloque-media--1col entrada__video-slot\" style=\"aspect-ratio: 16\/9\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1090068304?autoplay=1&#038;muted=1&#038;autopause=0&#038;loop=1&#038;controls=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns entrada__bloque-texto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-titulo\">The result<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"entrada__bloque-cuerpo\">Since launch, Balate runs as a fully self-sufficient brand. Quoting, posting, presenting, all systematised, all on-brand. New clients followed, particularly in hospitality. The feedback has been consistent: professional, solid, trustworthy. And for Pola, the structure didn&#8217;t constrain him. It gave him room to focus on the craft.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brief and Foundation Pola had been running productions for years, but without a brand to match. He needed more than a logo, he needed a system that would let him show up as a production company, not just a freelancer. The goal: structure that could grow with him, and an identity that reflected the work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,5,1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-branding","category-web","category-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":116,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/1\/revisions\/514"}],"wp:attachment":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}