{"id":453,"date":"2026-05-07T20:28:53","date_gmt":"2026-05-07T18:28:53","guid":{"rendered":"https:\/\/gretabrandoffice.com\/?p=453"},"modified":"2026-05-19T17:55:24","modified_gmt":"2026-05-19T15:55:24","slug":"holaketo","status":"publish","type":"post","link":"https:\/\/gretabrandoffice.com\/es\/holaketo\/","title":{"rendered":"holaketo"},"content":{"rendered":"
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Challenge<\/p>\n<\/div>\n\n\n\n

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The healthy lifestyle space is full of brands that feel either too strict, too bland or too similar. Holaketo had a clear service, personalised keto meals delivered at home, but needed a brand world that made starting feel easy, not intimidating. The challenge was to create a concept, narrative, identity and packaging system for people who want to improve their lifestyle without feeling pushed, judged or overwhelmed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategy<\/p>\n<\/div>\n\n\n\n

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Instead of selling transformation through pressure, discipline or urgency, the brand celebrates the decision to begin. The strategy was built around comfort, confidence and approachability, making keto feel less like a restrictive diet and more like a simple, flexible way to move towards a healthier routine.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Identity<\/p>\n<\/div>\n\n\n\n

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The identity is rooted in ancestral minimalism. Clean compositions, warm neutrals, firm typography and subtle ornamental details create a world that feels ancient but not nostalgic, elegant but not decorative. At its center, the winged beast acts as a guardian figure: strong, calm and protective, embodying the brand\u2019s role as a guide between craft, story and space.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Outcome<\/p>\n<\/div>\n\n\n\n

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The result is a complete brand identity for a keto food delivery service that feels different from the usual healthy lifestyle category. Holaketo turns the first step into something less stressful and more desirable, giving people a friendly ticket into self-improvement through food that adapts to their routine.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Challenge The healthy lifestyle space is full of brands that feel either too strict, too bland or too similar. Holaketo had a clear service, personalised keto meals delivered at home, but needed a brand world that made starting feel easy, not intimidating. The challenge was to create a concept, narrative, identity and packaging system for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,1],"tags":[],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-branding","category-packaging","category-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":9,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"predecessor-version":[{"id":513,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/posts\/453\/revisions\/513"}],"wp:attachment":[{"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gretabrandoffice.com\/es\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}