The healthy lifestyle space is full of brands that feel either too strict, too bland or too similar. Holaketo had a clear service, personalised keto meals delivered at home, but needed a brand world that made starting feel easy, not intimidating. The challenge was to create a concept, narrative, identity and packaging system for people who want to improve their lifestyle without feeling pushed, judged or overwhelmed.
Strategy
Instead of selling transformation through pressure, discipline or urgency, the brand celebrates the decision to begin. The strategy was built around comfort, confidence and approachability, making keto feel less like a restrictive diet and more like a simple, flexible way to move towards a healthier routine.
Identity
The identity is rooted in ancestral minimalism. Clean compositions, warm neutrals, firm typography and subtle ornamental details create a world that feels ancient but not nostalgic, elegant but not decorative. At its center, the winged beast acts as a guardian figure: strong, calm and protective, embodying the brand’s role as a guide between craft, story and space.
Outcome
The result is a complete brand identity for a keto food delivery service that feels different from the usual healthy lifestyle category. Holaketo turns the first step into something less stressful and more desirable, giving people a friendly ticket into self-improvement through food that adapts to their routine.
Challenge
Palais des Vents was born from a delicate ambition: to create decorative objects and handcrafted furniture with the presence of art, without becoming distant, ornamental or overly precious. The challenge was to shape a brand capable of connecting two worlds, the deep creativity of the artisan and the refined eye of the interior designer, while giving each piece enough meaning, character and value to transform the spaces it inhabits.
Strategy
We built the brand around the idea of connection. Palais des Vents bridges the artisan’s creative depth with the interior designer’s sense of place, transforming handcrafted pieces into objects of atmosphere and character. The strategic direction moved away from obvious luxury, towards a more silent form of elegance: careful, honest and deeply material.
Identity
The identity is rooted in ancestral minimalism. Clean compositions, warm neutrals, firm typography and subtle ornamental details create a world that feels ancient but not nostalgic, elegant but not decorative. At its center, the winged beast acts as a guardian figure: strong, calm and protective, embodying the brand’s role as a guide between craft, story and space.
Application
Across the system, every piece is treated as both an object and a portal. Photography places products in context while preserving their sculptural presence. Textures, collection stories and refined layouts add depth without excess. The brand becomes a flexible gallery-like environment, able to present handcrafted objects, furniture and collaborations with the same sense of care.
Outcome
Palais des Vents now appears as a distinctive studio for handcrafted decorative pieces and furniture, with a language strong enough to support future collections, collaborations and European growth. The brand gives its objects a larger world to belong to, one defined by elegance, craft, atmosphere and quiet distinction.
Brief and Foundation
Pola had been running productions for years, but without a brand to match. He needed more than a logo, he needed a system that would let him show up as a production company, not just a freelancer. The goal: structure that could grow with him, and an identity that reflected the work he was already doing.
He knew the name: Balate. A rustic stone wall built to level sloped terrain, the perfect metaphor for a team that handles the complexity of production so content can flow without friction. From that name came a clear creative brief: precision, efficiency, and results that land.
The Positioning
We mapped his strengths against the market. While most production companies lean into chaos and creative spontaneity, Pola invests in technical rigor, planning, timing, resources, to guarantee the outcome before the shoot begins. That discipline became the differentiator. Balate stands for control and technical excellence, with soul. Not different for the sake of it. Just always on target.
The identity
The visual world draws from precision sports, archery, relay races, disciplines where every prior decision converges into one decisive moment. A logo that merges a media balloon with a track and target form. A monochrome, monospaced system built for clarity and impact. Everything signals control without coldness, structure without rigidity.
The website and social platforms follow the same principle: let the work lead. Projects are presented with just the essentials, depth available on demand. Social motion graphics draw attention without competing with the footage. A Journal section of travel shots, experiments, and between-shoot moments grounds the visual world and keeps the eye sharp.
The result
Since launch, Balate runs as a fully self-sufficient brand. Quoting, posting, presenting, all systematised, all on-brand. New clients followed, particularly in hospitality. The feedback has been consistent: professional, solid, trustworthy. And for Pola, the structure didn’t constrain him. It gave him room to focus on the craft.
